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This is the future home of my internet marketing blog, covering everything from Search Engine Optimization (SEO) to paid search, website design, and website tracking setup. I’ve got a quite a few content ideas, but the most important suggestions come from you: the reader! A quick background on some of the terminology:
Search Engine Optimization: building websites in a way that is friendly to both search engines & users. Creating great content that engages readers, building up website authority & becoming a thought leader in the space, and driving qualified traffic through organic search. This is not to be confused with paid search, which is a completely different marketing channel! In a nutshell, we want to use descriptive language to signal to search engines that our page is about a certain topic, for instance: “dog training”. In this case, we would want to use descriptive language in the “meta” information of each website page, like:
- Title tag: Dog Training from A-Z
- Meta description: Why are some dogs so obedient, and some so disobedient? The difference lies in the training of the dog from birth. Read on to become an expert on training your dog!
- H1 tag: How to train your dog
Adding lots of content on the subject of dog training will signal to Google that the website is about this topic. These days (2015 and on), Google puts websites in silos based on topics, rather than individual keywords. For this reason, it’s important to create lots of varied topic on a subject in order to become an expert in the space and rank on page 1 for relevant terms.
Paid search: commonly referred to as “ppc” (pay per click), paid search is a great way to bring targeted traffic to your website. By paying for each visitor, brands and businesses can appear at the top of Google’s results overnight, as opposed to SEO, which can take months to see an impact. Paid search is particularly effective for eCommerce stores, where users who are at the bottom of the funnel & ready to buy products search for terms that are indicative of their mindset. For instance, we have a pretty good idea of what the person searching “buy nike running shoes” is about to do, so we should show them an ad! For this reason, paid search can produce a very high ROI for advertisers, allowing them to target only the best customers who are ready to buy products.
Here’s a quick video that explains the difference between SEO & PPC: